Instinct Selling Well
Posted on June 27, 2008
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Sprint (NYSE:S) reports that the Samsung Instinct has become the fastest-selling EVDO handset in Sprint history.
“We had high expectations going into the launch so our initial order to Samsung was the largest for any Sprint EVDO handset to date,” said John Garcia, President of Sprint’s Wireless Division. “The strong early response tells us that wireless customers recognize Instinct as a highly-innovative and convenient touch-screen device combined with the fast speeds available on the largest national mobile broadband network. In the first few days of availability, many Instinct devices were purchased by existing customers upgrading their wireless device – we thank our customers for their endorsement of this device, our Simply Everything pricing plan and our company.”
The strong sales have led to some temporary shortages at some store locations so Sprint and Samsung are diligently working around the clock to increase inventory in all sales channels. Samsung has increased efforts to deliver new supplies of Instinct on a daily basis and manufacturing plants are operating at full capacity to keep up with the demand.
